Who I build for
Every kind of barn asks different questions of its website.
Boarders want to know if turnout is individual or group before they ever call.
Turnout, feed program, and stall details up front, so boarders know if turnout is individual or group before they ever call. A waitlist that takes names while you work.
Your program, your trainers, and your rates laid out plainly, so an adult amateur or a junior’s parent can see where they fit.
Sale horses with video, price range, and vet status, updated without calling your web person.
Stallion pages with pedigree, stud fee, and shipping terms. Mare care rates and this year’s foals, easy to find.
A season schedule, results worth sharing, and a barn that looks as turned-out online as it does at the in-gate.
Farriers, vets, bodyworkers, haulers, and photographers: service area, how to book, and what to expect on the first visit.
Selected work
Built around how the barn actually runs.
Every horse business asks different questions of its website. Here's how we answer them.


About
Caitlin Gaudinier
Founder · Southwest Florida
I'm a graduate of the University of Kentucky's equine program and a long-time rider and horse owner. I've worked in horsemanship and equine-assisted therapy, where I was PATH Intl. certified, and today I train in dressage and western dressage. My own horse is Frankie, a bay off-track Thoroughbred gelding. He's the bay in Founding Bay.
I'm a horsewoman first.
I know what a boarder wants to ask before they ever call, why a sale horse needs unedited video, and why a stallion page has to get the pedigree exactly right. You won't have to explain the difference between full board and pasture board, or why a lesson program and a show barn need different websites.
I spent more than ten years in technology and project management, getting complicated projects planned, built, and launched. I wanted to build something of my own, and I wanted it to be in the horse world.
Tell me about your barn.
A first conversation is free and commits you to nothing.







